A Bootstrapped SaaS’ Adventures: Our First Steps to Organic Growth

It’s been a while since I’ve joined BrandBird, and every day on this journey has been different. At the moment our main objective is to grow BrandBird by typing into more marketing channels and introducing some PLG practices like onboarding and surveys.

While reviewing the places users reach us from, we realised we could be missing a lot of traffic coming from search engines. So, we decided to work on our blog a bit; expand the content and improve its performance. And then we could promote BrandBird through our blog posts.

As I am a person who loves creating, and writing is another form of creating I took up on the challenge to write some articles for BrandBird’s blog.

A blog is a great way to attract organic traffic; you simply need to create good content that your target audience wants to read about. But then of course you also need to optimise your content for the search engines and improve its ranking; in short you need to do SEO for your blog.

What is SEO?

SEO or Search Engine Optimisation is the process of improving your website in terms of performance, relevance and credibility so it can rank better in search engines like Google. By doing SEO you can bring organic traffic to your website; this means you can put your blog in front of people’s eyes for free.

Is SEO truly free?

SEO, if done right, is a complicated process that involves both technical and content aspects. In full honesty, I am not a SEO expert, so I cannot really drill down to all of the details that you will need to tend to, to have a solid SEO. But what I know is that good SEO certainly needs a lot of time and resources.

So, it’s not exactly free; it costs time and lots of it 😅

Here is a meme that kind of sums it up:

But…

What if you don’t have the time and resources?

When you are a small startup or bootstrapping like us, you probably won’t have a lot of time and resources to invest on SEO. What you can do is start with a good technical base and then focus on the content. And this is what we do.

Right now we are at the point of expanding our blog’s content, with SEO always mind, so that the content we build can eventually bring us organic traffic. This means we are looking to find the right topics for our articles, we research the keywords that will improve our pages’ rankings, and we try to create high-quality backlinks to improve their credibility. I will expand on the process I follow for this on another post.

Until then though, the final topic for this post is 👇

Does this bring traffic to your page right away?

Nope. The ugly truth is you might not see any traffic right away. A blog is long-term investment; at first you may not see any traction but later it could prove a steady way to bring organic traffic. It is kind of a give and take situation; the more time you invest in your blog and its content, the more traffic you could get from it.

So, don’t get discouraged if you don’t see results right away. Keep up the work and one day you will get to see the fruits of your work. And by fruits I mean the visits on your blog 🫐